Nintendo Screwing Up Online Again

One thing that the Gamecube was infamous for was it's lack of online. While both the PS2 and X-Box got a pelethora of titles that at had some online modes, even ports of such titles lacked online compatabilities. One reason this happened was that Nintendo excluded the Broadband Adapter from the main Gamecube package, and virtually only sold it online from THEIR store. It was very hard to find otherwise and always expensive ($40 MSRP).
Although the price hasn't been anounced for the Wi-Fi USB Connector (I'll call it WUC for short), which will enable the DS to play online at home, there has been one snag that is a repeat of the Broadband Adapter. Hidden in an announcement of a completely different sort, it was revealed that the WUC will only be sold online at Nintendo's store EXCUSIVLY (story: http://www.planetgamecube.com/news.cfm?action=item&id=6590). Now, an earlier story (here: http://www.planetgamecube.com/news.cfm?action=item&id=6564) said that the European price will be around 30 pounds, or around $52.5 US.

If it is at such a price and availability, it will be much easier just to get a generic wireless router. Why go through the hassle of buying it online at ONE place, at a much greater price, when I could find a cheap but more versitle and effective router at anywhere I want?
Nintendo not only need to make this work to get the DS online, but the Revolution as well. They have said their goal is to get 90% of DS owners online, but then come out with this crap.
If there's one thing everyone thought they would fix, it was Internet connections. But now I'm very doubtful of this. The WUC not only needed to be cheap ($20 would do), but available to everyone. This fails both criteria.