G4: Making Even More Mistakes

Well, their special on the Tokyo Game Show was decent, abiet brief and very late. They did have an exclusive interview with Iwata though.
However, the network as a whole is making even more mistakes. First, they got multiple car shows. Then they got unrelated shows that now consist the "Barbwire Biscuit" line of programs. Next, The Man Show (source: http://www.tvsquad.com/2005/09/27/coming-to-g4-the-man-show/).
A network dedicated to a specific market and the execs there just don't know how to capture it. TechTV was great simply because of it's programing. Although it had a smaller audience then what most television stations would like (mostly attributed to the fact that they just didn't show up in very many places), they got a very loyal audience.
The problem they had was simply they were aiming for the wrong audience. They were aiming for the casual gamer, those who don't really care much for games beyond the actual game. It should have been the hardcore gamer in which they needed to grab.
But with each new move, G4 creaps the other way, toward to being just another channel. One without any unique identity. One that is just another space between the other cable channels.
If there is one thing G4 does need, it's a breakaway hit that is related to gaming. Successful shows spawn more successful shows. Discovery has done this type of thing for years with Junkyard Wars and American Chopper.
There is one show that G4 could easily parellel: World Poker Tour. The show does a great job of conveying what the hardcore poker player does. A similar show about videogame tournaments could do the same thing, as well as capture the hardcore.
The point is that they should not move away from gaming, as they are doing now. If they move toward celebrating gaming, then they may get far more people watching then just the hardcore.