World's Worst in Videogames: Sony's PR Stikes Again Edition
One of my first Worsts was Sony's terrible Italian PR run for its 10th aniversery. Now, they have struck again with terrible ads for their white (yes, it is going that way) PSP (story: http://www.gamespot.com/news/6153643.html ).
This has been the talk of the entire tech industry. More over, every week some other exec. says something that just compounds the pricing of the PS3, as 1up has been going over on their audio podcast. But this is just terrible. How many people go over an ad design before it goes out? Even if it was just ten, that is ten too many. Someone should have noticed that the ad is very much appearently racist. I'm sure that wasn't the intention, but ignorance is not an excuse here.
I used to look forward to Playstation ads. The Ratchet and Clank 1 and 2 commercials were classics. Just with that series alone shows how Sony's PR has been going. And now this.
Sony: you have to do something about your PR. It isn't good that your PR department now has two Worst Persons in Videogames now.
This has been the talk of the entire tech industry. More over, every week some other exec. says something that just compounds the pricing of the PS3, as 1up has been going over on their audio podcast. But this is just terrible. How many people go over an ad design before it goes out? Even if it was just ten, that is ten too many. Someone should have noticed that the ad is very much appearently racist. I'm sure that wasn't the intention, but ignorance is not an excuse here.
I used to look forward to Playstation ads. The Ratchet and Clank 1 and 2 commercials were classics. Just with that series alone shows how Sony's PR has been going. And now this.
Sony: you have to do something about your PR. It isn't good that your PR department now has two Worst Persons in Videogames now.
posted by SeanM at 7:14 PM
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