A GOOD Example of Customer Relations

With SonyBMG being a prime example of terrible customer relations, I just wanted to report someone doing something good for a change.
Via Nintendojo (here: http://www.nintendojo.com/infocus/view_item.php?1133145266), Target put a sale price on the Nintendo DS in their holiday catalog. Appearently, it was a misprint. It was supposed to be at the MSRP of $130, not the listed $99. However, rather then saying that the DS will be the MSRP price, Target will honor the catalog's listed price if you bring the catalog into the store.
This should be a classic example of how to do business. Target admitted they made a mistake, but would act toward the customer's favor. Why should it take a few weeks and a huge controversy for SonyBMG to do the same?